About this group

The Roost is a worldwide community of bloggers and social media users who are interested in participating in brand campaigns and feeding into marketing activity.

We hope The Roost will be a place where you can share insights, tips and feedback about working with brands so we can ensure a constantly improving programme of activity.

We welcome your feedback and input to make sure The Roost is as useful to you as possible and we look forward to chatting to you!

You can follow The Roost on Twitter @Blog_Community

Website: www.roost-online.com
Contact Name: Carli Goodfellow, Simon John, Frankie Holloway and Amelia Massingham
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Category: Common Interest

Group News

Seeking Foodie Vloggers

By Frankie Holloway 6 days ago

We have a fantastic opportunity for food vloggers (or food bloggers who reguarly produce high quality video content) to attend a press evening with ASK Italian alongside key members of the foodie press.

There are just a few spaces available making this a great opportunity to create some unique content. 

If you're interested and would like some more info please contact Frankie at bloggers@roost-online.com


An Evening with the Domestic Sluts

By Frankie Holloway on 22nd January

Last Wednesday I caught the coach to Notting Hill for a Q&A session with the Domestic Sluts.

Domestic Sluttery is a hugely popular and witty lifestyle blog that has been a huge source of inspiration to me and I was thrilled to finally meet the team in person.

They offered a multitude of fantastic tips for bloggers and freelance writers. My favourite were:

Affiliate links 

By all means use affiliate links, but make sure you only feature products you like. This is often the case in their Friday Sluttery Sales Spy column.

Regular Features

Regular features are a great way to inspire loyalty and regular readers. However these are harder to maintain on a one-woman personal blog. So if you fear it becoming a chore consider making it fortnightly or monthly instead of weekly.

If you do decide to start a regular feature think about they day you want to post it on. The Sluttery Sales Spy column is popular because it’s posted on a Friday lunchtime, when people are winding down for the weekend at work. For similar reasons a cocktail column might also work well on a Friday.

Once you start a series look at how your audience responds to it. Sometimes you can tell when a series is not going to work, The Domestic Sluttery column Wallpaper Wednesdayended for this reason (though I can’t understand who wouldn’t love luxury wallpaper).

What Social Media Channels Should I use? 

There are a multitude of channels out there and if you’re busy juggling a job and a blog (among other things) then you may be better off sticking to just a couple. Look at the channels your other favourite bloggers or your audience are using and start from there. Domestic Sluttery joined Pinterest because their fans were constantly pinning their content.


A small tip but one that I (with my iPhone) remember, if you don’t have a fantastic camera make sure you always shoot in really good light.


Frankie’s Fancies is meant to be a lifestyle blog but I have to admit I struggle sometimes with striking a good balance of content. Sometimes I write a lot about baking and sometimes a lot about books. I asked the Domestic Sluts how I should resolve this and from now on I’m going to plan a content schedule in advance.

The event was hosted in the Made showroom and gin and cake were served in 
abundance. It was really lovely evening.

This post also appeared on Frankie's blog Frankie's Fancies

Bloggers and Brands - Our First Collaborative Video

By Amelia Massingham on 11th January

Hi All,

We're so pleased with the result of our collaborative video!

Thanks to all those who submitted content; sadly we couldn't use it all, but we're looking forward to sharing more clips and captions in different ways throughout the year.

Without further ado, here it is... http://www.youtube.com/watch?v=d8bxy5x9D_s

Hope you love it!

Amelia x



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