Last Wednesday I caught the coach to Notting Hill for a Q&A session with the Domestic Sluts.
Domestic Sluttery is a hugely popular and witty lifestyle blog that has been a huge source of inspiration to me and I was thrilled to finally meet the team in person.
They offered a multitude of fantastic tips for bloggers and freelance writers. My favourite were:
By all means use affiliate links, but make sure you only feature products you like. This is often the case in their Friday Sluttery Sales Spy column.
Regular features are a great way to inspire loyalty and regular readers. However these are harder to maintain on a one-woman personal blog. So if you fear it becoming a chore consider making it fortnightly or monthly instead of weekly.
If you do decide to start a regular feature think about they day you want to post it on. The Sluttery Sales Spy column is popular because it’s posted on a Friday lunchtime, when people are winding down for the weekend at work. For similar reasons a cocktail column might also work well on a Friday.
Once you start a series look at how your audience responds to it. Sometimes you can tell when a series is not going to work, The Domestic Sluttery column Wallpaper Wednesdayended for this reason (though I can’t understand who wouldn’t love luxury wallpaper).
What Social Media Channels Should I use?
There are a multitude of channels out there and if you’re busy juggling a job and a blog (among other things) then you may be better off sticking to just a couple. Look at the channels your other favourite bloggers or your audience are using and start from there. Domestic Sluttery joined Pinterest because their fans were constantly pinning their content.
A small tip but one that I (with my iPhone) remember, if you don’t have a fantastic camera make sure you always shoot in really good light.
Frankie’s Fancies is meant to be a lifestyle blog but I have to admit I struggle sometimes with striking a good balance of content. Sometimes I write a lot about baking and sometimes a lot about books. I asked the Domestic Sluts how I should resolve this and from now on I’m going to plan a content schedule in advance.
The event was hosted in the Made showroom and gin and cake were served in
abundance. It was really lovely evening.
We know that a lot of you wanted to be featured on our video (see item below for details of that), but were too shy or didn't have the time to submit a video clip.
To enable us to feature more of our fantastic community, we're now asking for as many of you as possible to email us with:
- a photo of you
- your blog URL
- a short answer to one of the following questions:
o What have you enjoyed when working with brands previously?
o What opportunities do you think 2014 holds, for blogger/brand relationships?
o Do you like to form longer partnerships with brands or take part in one-off opportunities?
o How does working with brands benefit you/what do you get out of working with brands?
Timing is tight as video production needs to get underway this week, so please send your emails over to us (firstname.lastname@example.org) by midday on Wednesday 11th December.
All entries will have the chance to win M&S vouchers, along with the opportunity to showcase your blog to some truly exciting brands in 2014!